MARKETING TOOLKIT FOR TRANSLATORS |  The Language Show 2018 | Last November,  I presented a seminar at The Language Show with my colleagues Martina Eco, from  3P Translation  and Vasiliki Prestidge from  Greek to Me Translations . We focused on Marketing Strategies, Tools and Branding .  Martina emphasised the importance of having a marketing plan and following a strategy in your business as a freelancer. She posed thought-provoking questions and excellent examples of how the right channel can bring you the clients you are looking for. Vasiliki listed a number of useful tools that could inspire freelancers with ideas for blogging, help them save time, design attractive digital materials and increase their online visibility. I explored the idea of  WYSIWYG Branding . Branding may be considered as a concept which combines your business personality with the public perception resulting from the way you define and prese...

In relation to my previous post about interpreting at business meetings, I wrote an article about the challenges and opportunities you may find by working with an interpreter in trade fairs or exhibitions. London is a hub of International Trade Fairs and Exhibitions and every day there are numerous events taking place in Olympia, Excel and other conference venues around the English capital. From the International Jewellery Show to World Travel Market, or from Architects@Work to the London Wine Fair, there is always an industry, product or service that can be featured, promoted and sold through one of these popular fairs. Both exhibitors and visitors come from different countries or regions of the UK to showcase their products, establish business partnerships, network with other entrepreneurs, raise awareness about their brand and reach new markets. Many exhibitors and visitors also rely on an interpreter if they do not feel confident when communicating with possible buyers who do no...

Have you ever wondered about what role interpreters and translators play before/during and after business meetings between speakers of different languages who have a common interest in mind? How will an interpreter help in an international business meeting? In our globalised world, networking is going beyond national borders as businesses are able to reach international clients, customers, suppliers and partners. As in any type of human relations, communication plays a key role in business meetings.   Communication is essential for selling a product, understanding a market, developing an advertising campaign, relating to colleagues, managing a team, sharing opinions and growing your network. Effective communication techniques are required under strict time constraints during regular business meetings in all types of specialist sectors and industries. If the participants of a meeting speak different languages, an interpreter will be required to make communication po...

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15 th October at 12:30 - Business Design Centre, Islington.  Tickets with a discount on:  http://bit.ly/2ktmrBi   The Language Show 2017 This Sunday, I'll be at the Business Design Centre in London co-presenting a seminar on "Top Tips to succeed as a Professional Translator" with Martina Eco from 3P Translation. Other special guests from the U.K. and America I reached out for prominent translators from the UK and America and asked them to share their advice on how to succeed as a Translator for the audience of the Language Show. Karen Stokes, BA, MA, DipTrans, FCIL, CL Karen Stokes is the Chair of the Chartered Institute of Linguists. Karen sent over her advice in written form and we will quote  her views on the importance of building relationships. She will also be speaking at the Language Show on Friday 13 th October at 10.30 am.   ...

On 11th May I had the privilege of attending the launch event of the UK Translator Survey Report at the European Commission Representation in London. In a standing room only, six panellists and over 120 translators and linguists were interested in finding out the results of a survey which most of them completed in 2016.  All participants received a printed copy of the actual report, which was compiled by the Chartered Institute of Linguists (CIOL), the Institute of Translation and Interpreting (ITI) and the EC Representation in the UK. The findings were presented in the form of statistics, including some comments from translation professionals who took part in the survey. Panel members Karen Stokes - Chair of Council, CIOL-, Sarah Griffin-Mason- ITI Chair-, Geraint Wyn Parry -Cymdeithas Cyfieithwyr Cymry-, Antonia Lloyd-Jones - Co-chair of the Translators Association and Dr. Jo Drugan- Senior Lecturer at the University of East Anglia- shared their opinion abou...