How to work with an interpreter in a Trade Fair or Exhibition?

In relation to my previous post about interpreting at business meetings, I wrote an article about the challenges and opportunities you may find by working with an interpreter in trade fairs or exhibitions.

London is a hub of International Trade Fairs and Exhibitions and every day there are numerous events taking place in Olympia, Excel and other conference venues around the English capital. From the International Jewellery Show to World Travel Market, or from Architects@Work to the London Wine Fair, there is always an industry, product or service that can be featured, promoted and sold through one of these popular fairs.

Both exhibitors and visitors come from different countries or regions of the UK to showcase their products, establish business partnerships, network with other entrepreneurs, raise awareness about their brand and reach new markets.

Many exhibitors and visitors also rely on an interpreter if they do not feel confident when communicating with possible buyers who do not speak their language.

In this article which was published in The Linguist, I give some tips to those who require interpreting services during trade fairs and exhibitions and also to interpreters who may face different challenges when working in this sector. Enjoy your read and let me know your thoughts!

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