Language Translation: Test Product Names before Entering New Countries

Language Translation: Test Product Names before Entering New Countries

The above article shows other reasons why translators need to be human... As I said on my previous post, translators need to experience a feeling about the source and target culture and avoid word by word literal translations that sometimes sound weird in the target market... This article about localization and product names illustrates how literal translations have a negative effect on marketing and the importance of considering factors such as the sound of words, different meanings associated with the same word, and cultural differences when translating or developing a new brand name in a specific country. It is obvious that machine translation would not be able to make this process possible. If you attempt to translate your brand name or image using free software or google translator, beware... your potential customers may have a laugh at what you are offering!

Comments

Legalised, Notarised, Sworn, and Certified Translations

What are certified, notarised, legalised and sworn translation services: What are the differences and the processes required for each of them? In the context of translations, these terms refer to different processes that can add various levels of authentication or validation to a translated document. It's important to note that the exact procedures and terminology can vary by jurisdiction, and the following explanations are based on general practices, including those in the UK. Certified Translation: Definition: A certified translation is a translation accompanied by a signed statement from the translator or a representative of the translation company, affirming the accuracy and completeness of the translation to the best of their knowledge. Process: The translator or translation agency provides a signed certificate along with the translated document. The certification typically includes details such as the name and contact information of the translator or agency. Notarised Trans

Translator in London: GDPR Privacy Policy

PRIVACY POLICY At Translator in London we are committed to safeguarding the privacy of those who contact us; this policy sets out how we will treat your personal information. 1. WHAT INFORMATION DO WE COLLECT? We may collect, store and use the following kinds of personal information: · information that you provide to us for the purpose of registering with us; · information that you provide to us for the purpose of requesting a quotation or hiring our translation or interpreting services. · information that is included in the source documents you provide to us for translation purposes. · information that you provide to us for the purpose of subscribing to our website services or email notifications. 2. USING YOUR PERSONAL INFORMATION Personal information submitted to us via our website or email will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use your personal information to: · enable your

Personal Branding for Freelancers

MARKETING TOOLKIT FOR TRANSLATORS | The Language Show 2018 | Last November, I presented a seminar at The Language Show with my colleagues Martina Eco, from 3P Translation and Vasiliki Prestidge from Greek to Me Translations . We focused on Marketing Strategies, Tools and Branding . Martina emphasised the importance of having a marketing plan and following a strategy in your business as a freelancer. She posed thought-provoking questions and excellent examples of how the right channel can bring you the clients you are looking for. Vasiliki listed a number of useful tools that could inspire freelancers with ideas for blogging, help them save time, design attractive digital materials and increase their online visibility. I explored the idea of WYSIWYG Branding . Branding may be considered as a concept which combines your business personality with the public perception resulting from the way you define and present yourself. However, defining your business pers

Search This Blog